Every day, another startup that was scraping by, proving out their MVP gets traction and a huge investor check. Suddenly they're faced with rapidly scaling up an anemic marketing practice and building a neglected brand. Do you have time to hire a UI/UX specialist, an inbound marketer, a media planner, creative director, head of product, investor relations and a strategy person? Can you afford all those roles at your stage anyway?
What if I told you that I've held all of those roles (sometimes for as little as 5 minutes at a time) as a startup generalist, seamlessly switching back and forth between tasks at speed?
Often, I help startups have someone "good enough" at a lot of things - an in-house entrepreneur until they can make the role formal and they see a need for it long term.
I work with startups that are close to Series A with traction and a small marketing budget on up.
My own startup, a business social network in 2004 that I growth hacked to 10,000 top ad industry members, accolades in the Wall Street Journal and by the Webby Awards and many others listed here...
Created the logo, did all consumer research and authored / designed the initial investor deck and prototypes that raised a 250K angel round. Built the website and assisted in product concept / development.
For this adtech startup, headed up a rebranding, and inbound marketing process that attracted Fortune 1000 accounts.
Writing / Design
Behavioral Social Data Analysis
Social and Content Strategy
Facebook Ad Buying
Twitter Ad Buying
Pinterest Ad Buying
Social Media Contests
Social Media Posts and Content
User Experience and Interface