Services for Agencies

Over a 25 year career, I’ve held positions ranging from production artist, art director, copywriter, creative director, head of digital and business development – even founder & CEO.

My obsession ever since starting in the business was not just to master one craft, but understand all of them. This curiosity has led me to be the first person at a major agency to create web banners for a client, found one of the first social networks, be the first person in the agency to use many new tools including things that are common now like Facebook ads and native advertising.

Since agencies tend to need specialized talent these days, I’m not interested in returning to one full time. But agencies in the five to seventy-five employee range tend to find my versatility useful. Like other agencies, you’ll bring me in for one specific thing and a few months later I’m doing 20 things and founded a whole new department. Give me a shot sometime.

BIG DATA ANALYSIS

AGENCY POSITIONING

NEW BUSINESS MATERIALS

RFP RESPONSES

PITCH DECKS

ADTECH INTEGRATION

PROGRAMMATIC MEDIA

FACEBOOK ADS

NATIVE ADVERTISING

PROGRAMMATIC NATIVE

EXPERIENTIAL MARKETING

EVENT DESIGN

CREATIVE DEVELOPMENT

 

B2B
SaaS
HealthTech
Alternative Wellness / Healing
Financial Services

Consumer Goods
Non-Alcoholic Beverages
Spirits
Automotive
Restaurants
Non-Profit
Electronics

Agency Development

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I founded MGC, headquartered in Gainesville, Florida in 2017 as a collective of worldwide talent and niche agencies to help me execute for my consulting clients. In that time I have launched and relaunched several brands, helped agencies fill gaps and built a worldwide network of talent.

Since 2015, I have helped ZDI, a Long Island based creative shop work with their clients on strategy, content and media planning including negotiating rates with media properties, handling all Facebook ads and managing clients.

I joined DiMassimo Goldstein in 2013 as Head of Growth strategy, initially reporting to the CEO and collaborating with agency stakeholders on an internal rebrand.

This evolved into a hybrid role of consulting with their clients on growth strategies as well. My final nine months I reported to the President, focusing on new business and helping win new accounts including Hello Fresh and Weight Watchers. In this time I restarted the agency’s long-ignored award show submission process, working with the CEO and head of PR.

The agency won Small Agency of the Year, Smart CEO 50, Inc. 5000 Fastest Growing Companies as well as numerous creative awards from these efforts, and grew 40% per year over 3 years.

Needing a more stable team than a distributed team could provide, I merged Half Fiction with Catch24. There, I started their strategy department and helped win new business from Casio and DirecTV.

Founded this network agency during the great recession in 2009 to help brands figure out social media and experiential – as these departments received deep cuts at bigger agencies. Won business from startups and emerging brands as well as L’Oreal, COTY, Clarins Fragrance Group, Kraft and Yahoo.

I joined this award-winning experiential agency when it was called Snap Marketing in 2005 as the creative director. Worked with the partners to rename and rebrand the agency “Escalate” while helping concept a strategic platform based on the psychology of relationships and applying it to brands. Created all new business materials and answered all RFPs. Helped secure major account wins from Coke Zero, Simply Orange, Sprite, Anheuser-Busch, Samsung, Haier, Chevy, Mercury and many other blue chip clients.

What kind of marketer would I be without a strong call to action?

Book your 30 minute consultation with me now and discover how I can help your new agency grow...