Write, cast and produce an immersive play to
sell Royal Caribbean’s Cruise Tours to brand-loyal seniors
Royal Caribbean’s Cruise Tours product needed to reach their frequent cruising senior demographic. RCCL Cruise Tours would stop a new city each night in Europe, where you’d be met with a local tour guide to take you through the sights of the city. Many seniors didn’t fully understand the opportunity, and were afraid of travelling to these new cities, uncertain of what the experience would be like.
I wrote and co-produced a humorous 60 minute play, featuring two actors describing their Cruise Tours experience. I had the actors retouched into fake vacation photos that they showed in the background as a slide show. The play was perfomed in dozens of markets, hosted by local tour operators for their VIP cruise clients.