Deliver "Giant Acts of Kindness" to launch
The Royal Bank of Canada in a new market
The Royal Bank of Canada had just bought and rebranded dozens of bank branches in some cities in the southern United States. Who were these crazy Canadians and why were they here? To introduce the new bank to the residents and businesses of their new banking center neighborhoods, I created an experiential community outreach program called Giant Acts of Kindness, educating the public about their offerings while showing they care about the community they just invaded. The RBC Giant Acts of Kindness experience made peoples’ days a bit easier with random acts of kindness where they live, work and play.