Challenge:

Introduce the brand new Mercury Mariner to the Metrocool target consumer Bring the Mariner brand soul to life by leveraging the tagline Drive Your Zen Provide event experiences that would allow guests to explore practices and technologies that can help bring centeredness to their life.

Solution:

Execute a series of Zen-Inspired events in 9 cities

Event Activities Included:

• Mercury Mariner display staffed by product specialists

• Cooking demo by Cooking Light chefs

• Massage stations & Nap Pods

• Dao Yin & Tai Chi instruction

• Oxygen bar & Vitaminwater beverage bar

• Digital Photo w/online retrieval • Soothing Zen music / lighting / aromatherapy

• Entrance & Exit brand preference surveys • Exit gift bags