When Jimmy Dean wanted to own the morning with their breakfast sausages, we created the Jimmy Dean Happy Breakfast, America tour. Stopping everywhere from community festivals with a large footprint to smaller events at local firehouses and construction areas, we gave local community members from across the nation the opportunity to honor friends, family or loved ones who had positively impacted or improved their life or the lives of others.
Those who chose to honor someone made a one minute video testimonial at the Happy Breakfast, America tour regarding why their special someone deserved to win. One video entry from each stop of the tour was chosen as a winner; the winning nominator and nominee received free breakfast foods from Jimmy Dean and were entered into a contest against other Happy Breakfast, America tour winners for a chance to win $10,000.
In addition, throughout the Happy Breakfast, America tour, Jimmy Dean partnered with Americas Second Harvest, the nations food bank network and largest charitable hunger-relief organization, to help provide important meals like breakfast to children and their families. For every person who enjoyed a Happy Breakfast at the Happy Breakfast, America tour, $1 was donated to local food banks and/or food rescue organizations through Americas Second Harvests certified member network.