Rebrand an adtech SaaS company and deliver appointments
with impossible-to-reach Fortune 500 CMO's.

InfiniGraph was selling a SaaS big data product that gave brands competitive intelligence based on behavioral insights of their social media audience.

I headed up a rebrand of the website, selecting and managing a branding agency through the design process. We created a new logo, website user experience and front-end design, and an infographic explaining the service in a way that even people who work in ad agencies could understand.

I extended the new branding to new business materials and custom presentations. Additionally, I pitched and won strategic assignments from leading brands such as L’Oreal, Rue La La, Forever21, Calvin Klein, and Ford. 

To capture the attention of our Fortune 500 target market, we created a Facebook campaign pitting major brands against each other using InfiniGraph’s social data. We then targeted the marketing departments by company and title on Facebook. Clicks through to the site required to “register with Facebook” for a quick capture and a signup for a demo.