Rebrand an adtech SaaS company and deliver appointments
with impossible-to-reach Fortune 500 CMO's.
InfiniGraph was selling a SaaS big data product that gave brands competitive intelligence based on behavioral insights of their social media audience.
I headed up a rebrand of the website, selecting and managing a branding agency through the design process. We created a new logo, website user experience and front-end design, and an infographic explaining the service in a way that even people who work in ad agencies could understand.
I extended the new branding to new business materials and custom presentations. Additionally, I pitched and won strategic assignments from leading brands such as L’Oreal, Rue La La, Forever21, Calvin Klein, and Ford.