Quickly launch a healthtech startup brand from concept to pitch deck
Create the strategy, brand identity and launch plan for a heathtech startup focused on patient engagement up and running, generating traction from the medical field and investors.
My philosophy on naming is keep it short, descriptive of the product and most of all, not taken. For an app focused on making sure patients and their loved ones understand what needs to be happen in complicated care scenarios, HealthSteps was the best choice. And you know, the only one.
LOGO DESIGN & BRANDING
To have a successful logo for a mobile app, having a very simple icon is key. The H with a check mark through it was the clear winner out of the concepts delivered, giving HealthSteps a great head start with a standout brand that can be applied to multiple scenarios.
I helped HealthSteps understand its customer, refine its approach and encapsulate it into a pitch deck to attract its first investors.
Seeing is believing and I helped people gain an understanding of how the app would work before it was even built by creating detailed life-like mockups of its functionality.
WEB DEVELOPMENT & SOCIAL MEDIA
Fresh off creating a new brand and app mockups, I led the design and writing of the first website, blogs, social media assets and posts to give the company the momentum it needed to attract new recruits, beta testers and investment interest.
In order to deliver the best possible strategy, I recruited a top healthcare marketing professional to join the team as a consultant, giving us a much needed reality check for our ideas.
HealthSteps was accepted into a leading incubator and raised funding, leading to a partnership with a major university hospital.
NAMING & BRAND IDENTITY
WEB DESIGN & CONTENT STRATEGY
PITCH DECK WRITING & DESIGN