Create a compelling experience to demo a high-end refrigerator for Haier

To raise awareness of the capacity and features of a new high-end line of Haier refrigerators, I created a mobile game show called Fridge Frenzy, pitting contestants against each other to fill their fridge the fastest. Following each round, our brand advocate / game show host called out the different compartments for specialty food items and the best way to stock the fridge when you have more than 90 seconds.