Increase engagement and app downloads for a travel brand via a social contest.
CheapOair was in the midst of an epic giveaway:
Fifty domestic flights awarded to a single winner who downloaded their app.
The first thing I asked was “where would I go if I won all those tickets?” The next thing I wanted to know was what the rest of the country thought….
The Great American Showdown was born, featuring an NCAA bracket style competition pitting the top 48 US destinations against each other.
The campaign generated hundreds of relevant social posts featuring the day’s matchups and facts about the cities. Posts were boosted via Facebook ads against people in these cities, and people intending to travel to other US destinations.