Increase app downloads for CheapOair with a
hugely engaging social media contest

When CheapOair wanted to increase their app downloads, we came up with an epic giveaway:

Fifty domestic flights awarded to a single winner who downloaded their app.

The first thing I asked was “where would I go if I won all those tickets?” 

The next thing I wanted to know was what the rest of the country thought….

The Great American Showdown was born, featuring an online NCAA bracket style competition pitting the top 48 US destinations against each other in a social media contest.



In addition to Facebook posts boosted to travel intenders, the campaign was supported with digital banners and an online video campaign about “every trip is better when you fly cheap.” 



1 %
increase in app downloads
1 k
video views
1 %
increase in media efficiency
destinations ranked
1 +
social posts generated
1 %
increase in social engagement