Launch a new experiential marketing vehicle to major consumer brands
The inventors of BobCar, a new vehicle they created to offer brands nimble mobile experiences tapped me to lead the launch this subdivision of an experiential agency to solve a huge challenge in event marketing:
Permits for public spaces in major cities are expensive and it’s impossible to find parking for large vehicles.
BobCar is a tiny three-wheeled scooter that could be easily customized for a variety of uses and intercept consumers on the street with a minimal footprint.
From building the initial website and sales materials to creating proposals for new business opportunities on to final design and production, I helped the owners beat their first year goals and bring this compelling experience to life for a number of brands including Dunkin’ Donuts, Samsung, Olympus and many others.