Lead the digital strategy for a credit union campaign that became
a national sensation and won multiple awards.
This small New Jersey based credit union was up against the big budgets of huge multi-national banks to get attention on why it was a better option. Our agency team came up with the Fat Cats campaign shown in the case study video. I helped extend the campaign outside of TV and online video into other digital areas.
The snarky Fat Cat was brought to life in social media and even Tinder!
To celebrate “bank transfer day,” we created landing pages for potential members to spread the word to their friends about taking back finance from the big banks.