Change Your Energy

Rebrand a leading wellness brand’s online presence and increase landing page conversions through iterative campaign development. CHALLENGE: Change Your Energy is a leading online holistic wellness brand focused on subscription-based video courses and e-commerce. The brand was looking to significantly increase its number of subscribers, as well as launch a number of new initiatives including … Read more Change Your Energy


Meet a client’s request to do something “crazy” with a video When a recycling company in Queens fell into the computer refurbishing business, trying to go up against the huge electronics retailers was a challenge. The client wanted to do something to stand out and also explain the value of refurbished computers.

AchieveIT Solutions

Name a SaaS warehouse logistics product and creative direct its launch AchieveIT Solutions is a leading SAP developer specializing in warehouse logistics. I worked with their agency to name, brand and develop the website and sales materials for a new suits of apps called Resolv +Mobility. Previous Next


Quickly launch a healthtech startup brand from concept to pitch deck​ CHALLENGE:  Create the strategy, brand identity and launch plan for a heathtech startup focused on patient engagement up and running, generating traction from the medical field and investors. SOLUTION: NAMING My philosophy on naming is keep it short, descriptive of the product and most … Read more HealthSteps

The Endless Summer

Relaunch a 1960s cultural icon into the consciousness of a new generation of surfing enthusiasts. Challenge: Relaunch an iconic 1960s brand to create demand for a high-end 50th Anniversary Book and Box Set on a limited budget with no existing social media following or email list.  While the client had been working on creating this … Read more The Endless Summer


Inspire the next generation of artisanal chocolatiers for the leading US chocolate mold manufacturer Micelli manufactures high quality polycarbonate injection molds for the best chocolate makers in the world. The challenge in gaining new clients is capturing emerging chocolatiers at the right moment that they’re ready to take a leap in their manufacturing process. I … Read more Micelli

The Nuvo Group

Create engaging work in one of the most boring categories ever, targeting the least risk-tolerant people on earth. Financial printing work is very lucrative, but the target audience is very conservative and unlikely to engage a new printer unless something very bad happens at their old one. Which means a heavy spend on awareness.  Attempts … Read more The Nuvo Group

Response Crisis Center

Cut through the clutter of #givingtuesday with a unique social donation campaign To help the Response Crisis Center make its end of year donation goals and celebrate #GivingTuesday, I came up with the “Every Day a Hero” campaign. Each day, the three highest donors would be called out in social media as #heroesoftheday.

We Are Neutral

Leverage consumer outrage with edgy creative to drive donations for an environmental non-profit Challenge:  We Are Neutral, a Gainesville-based environmental non-profit provides meaningful carbon offsets to people’s homes and businesses of all types. For the past two years I’ve helped them conceptualize and activate their experiential event at the Bonnaroo Music Festival to raise awareness … Read more We Are Neutral

Wholly Guacamole

Create buzz around an emerging brand of guacamole with an engaging experiential event That time I created a “Guacamole Mobile” and then put on a “pro-Guacamole protest” flash mob in Union Square for September 16th’s Guacamole Day, featuring signs such as “We won’t be berated, we’re monounsaturated.” Previous Next