Rebrand a leading wellness brand’s online presence and increase landing page conversions through iterative campaign development. CHALLENGE: Change Your Energy is a leading online holistic wellness brand focused on subscription-based video courses and e-commerce. The brand was looking to significantly increase its number of subscribers, as well as launch a number of new initiatives including … Read moreChange Your Energy
Meet a client’s request to do something “crazy” with a video When a recycling company in Queens fell into the computer refurbishing business, trying to go up against the huge electronics retailers was a challenge. The client wanted to do something to stand out and also explain the value of refurbished computers. https://www.youtube.com/watch?v=qyR_zIkT5lQ
Quickly launch a healthtech startup brand from concept to pitch deck CHALLENGE: Create the strategy, brand identity and launch plan for a heathtech startup focused on patient engagement up and running, generating traction from the medical field and investors. SOLUTION: NAMING My philosophy on naming is keep it short, descriptive of the product and most … Read moreHealthSteps
Relaunch a 1960s cultural icon into the consciousness of a new generation of surfing enthusiasts. Challenge: Relaunch an iconic 1960s brand to create demand for a high-end 50th Anniversary Book and Box Set on a limited budget with no existing social media following or email list. While the client had been working on creating this … Read moreThe Endless Summer
Inspire the next generation of artisanal chocolatiers for the leading US chocolate mold manufacturer Micelli manufactures high quality polycarbonate injection molds for the best chocolate makers in the world. The challenge in gaining new clients is capturing emerging chocolatiers at the right moment that they’re ready to take a leap in their manufacturing process. I … Read moreMicelli
Create engaging work in one of the most boring categories, targeting the least risk-tolerant people on earth. Financial printing work is very lucrative, but the target audience is very conservative and unlikely to engage a new printer unless something very bad happens at their old one. Which means a heavy spend on awareness. Attempts at … Read moreThe Nuvo Group
Cut through the clutter of #givingtuesday with a unique social donation campaign To help the Response Crisis Center make its end of year donation goals and celebrate #GivingTuesday, I came up with the “Every Day a Hero” campaign. Each day, the three highest donors would be called out in social media as #heroesoftheday.
Leverage consumer outrage with edgy creative to drive donations for an environmental non-profit Challenge: We Are Neutral, a Gainesville-based environmental non-profit provides meaningful carbon offsets to people’s homes and businesses of all types. For the past two years I’ve helped them conceptualize and activate their experiential event at the Bonnaroo Music Festival to raise awareness … Read moreWe Are Neutral