Your typical big agency client story. A young idealistic creative team and a client who wouldn’t buy anything “cool.”
Except that time they forgot to give us an assignment until the very last minute.
We faxed this idea over and the client said “I really really hate this, but we don’t have any time so let’s just do it.”
We slipped our own press release to Adweek, who positively reviewed it as one of the first examples of a print to web to “find out more” strategy.
Later that year it was a finalist at the national ADDY awards in the poster category and made it into PRINT magazine.