“What are you looking for in a new hire?” I’m frequently asked in the small university town I currently live in when inquiring about hiring students.
“Give me someone curious with good taste, who can write well and can figure out things on the Internet and I’ll teach them the rest.” I’ll respond.
These are the common threads that have fueled a career that has spanned two decades to deliver what a people are now starting to call a “Full Stack Marketer.” From top NYC ad agencies to startups, to my own ventures, I’ve held roles spanning creative, strategy, marketing and business development. It’s my belief this is the future of marketing: thoroughly cross-trained individuals with a bias towards action. You don’t need more people – just better people.