Cofounded my own network agency, Half Fiction, specializing in social media, digital and experiential. Clients included Clarins Fragrance Group, Pax Wholesome Foods, COTY, L’Oreal and several funded startups.
“What are you looking for in a new hire?”
I’m frequently asked this in the small university town I currently live in when inquiring about hiring students.
“Give me someone curious with good taste, who can write well and can figure out things on the Internet and I’ll teach them the rest.” I’ll respond.
These are the common threads that have fueled a career that has spanned over two decades to deliver what some people are now starting to call a “Full Stack Marketer” and others call a “Growth Hacker.”
From top NYC ad agencies to startups, to my own ventures, I’ve held roles spanning creative, strategy, marketing and business development.
It’s my belief this is the future of marketing: thoroughly cross-trained individuals with a bias towards action.
You don’t need more people – just better people.
A young art director takes me under his wing and teaches me how to use a stat camera and press type to create ad mechanicals. I’m thrilled with seeing my work in print the next day and hooked on advertising for life.
The agency gets its first Mac computers. I quickly teach myself how to use the programs to start an underground newspaper in high school.
Joined Snap Marketing, an independent experiential marketing agency as creative director. Led a rebrand of the agency to ESCALATE. Collaborated with the President on all new business pitches.
Created award winning experiential marketing campaigns for Coke Zero, Mercury, Condé Nast, Royal Caribbean, The Royal Bank of Canada and several other major brands.
Merged Half Fiction with Catch-24. Started the strategy department. Pitched and won the consolidated Casio social media account across all brands as well as Sermo. Worked on digital strategy for Lufthansa, DirecTV, The New York Yankees and Oracle.
Joined DiMassimo Goldstein as a the Head of Growth strategy. Worked with the CEO to rebrand the agency while heading up digital on all agency accounts including Reader’s Digest, TradeStation, Fresh Direct, Hello Fresh and Mediacom. Responsible for responding to RFIs and RFPs and creating the agency’s inbound marketing practice.
Move to Florida and created a marketing collective called MGC Solutions, working with early to mid-stage startups and growth brands across the world.