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    I’m making a bold prediction: print as a medium will be over much sooner than we think. As the economy accelerates the inevitable demise of newspapers and magazines through lack of ad dollars, the Kindle reader makes the ROI of buying books online much more appealing and more people get their information diet online, print is already in a death spiral it will be unable to pull out of? Reader’s Digest looks like it’s on its last legs. Hachette is trying to unload several magazines. Seattle’s major newspaper is now online only with other major newspapers to follow. We all know that the NY Times has tried some desperate measures in the past years to account for its declining employment

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    I posted this concept before but it’s worth its own blog instead of being hidden away in a long rant. Matt McDonald’s post below inspired me to revisit the idea I postulated recently: So-called “Social Media Experts” are the new fangled “Life Coach.” A history… In 2002 I joined a little known website called Ryze.com. It was small, but probably the first business social network. Ryze was great when I started. I became friends with scientist Howard Bloom, chatted with Oscar De La Renta, and met some real actual business people. But then, the site started to go downhill.  Lower level people started joining. By lower level people I mean “business hopefuls.” These people are fine when in limited numbers, but

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    A pretty incredible video that will have you wondering “is this even real.” Apparently it is. Now, I’ve heard a few people go “Let’s create a viral video.” There’s almost no more ridiculous a statement anyone can make. I mean, excuse me while I go create my Cannes Gold Lion winning television commercial. You can’t predict how well your campaign will do, intended viral or not, no matter how greatly talented you are, or how good your ideas work. Successful campaigns fire on all cylindars and creative is just one of the ingredients. You have to reach the right people with it, and those people need to be excited about it and pass it along. That’s how things become viral.

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    When Polaroid did away with their instant film cameras, people lost a key experience - the joy of holding a printed photograph taken moments ago. Now Polaroid has answered this need with this portable printer. LOVE IT: The NEW Polaroid Guest Book for Weddings!When Polaroid announced that it would no longer sell its iconic instant film, you just knew they were coming up with something super cool to complement the new digital lifestyle. With so many guests having digital cameras and cell phone cameras now, why not just let them print a picture from their own camera? But it would be such a hassle to set up a printer and make sure it has enough ink. That’s why you’re going

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    Very insightful and original take on the core motivation behind why someone decides to share information. How ‘Surprise’ Helps Word-of-Mouth and Viral MarketingEmotional engagement is the key to viral marketing success. People share their everyday experiences by communicating them to others in and outside of their network. This social sharing is more rampant when the individuals develop intense feelings like fear, disgust, sadness, joy, anger and surprise. How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing

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    Will Your Recession Be Tall, Grande, or Venti?The more Starbucks a country has, the bigger its financial problems. Moneybox: The more Starbucks a country has, the bigger its financial problems. - By Daniel Gross - Slate Magazine

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    Apparently there’s a whole niche market of people who do not run but only walk. And apparently you cannot walk in a running shoe. If you’ve ever seen a Nike Commercial, you know that just putting on running shoes – especially Nike shoes – will just invigorate you with the energy to run, oh, a marathon before work. So we’ve established that running shoes are for running, NOT WALKING, and vice-versa. Therefore, enter The Walking Company. No, not the Walking Store. Apparently the entire company walks - which might explain why they only have a handful of stores. In New Jersey. I’ll be the first to admit that I don’t get it on numerous levels. Foot locker has plenty of

©2015 Marc Lefton 
All opinions are my own and not reflective of anyone who should be so fortunate to retain my services. 

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