• print-media

    Today in AGBeat I wrote about newspapers – they still somehow exist, despite how absurd a business model they'd be if they never existed and started today:   “Newspaper Business Plan” “Reading the news online is great, but sometimes we miss a more artistic and tactile approach. Our plan is to take yesterday’s news, quickly create a beautiful “layout” with computer software and designers working day and night, then print millions of copies overnight in a huge printing plant using millions of dollars in equipment. We’ll then send these “newspapers” to distribution points all around the city. From there, we will utilize an army thirteen-year-old boys on bicycles who will distribute the newspapers door to door in their neighborhood after

  • imaginarywall

    In my AGBeat column today, I look at how companies are either building bridges or walls. When you build a bridge, you're removing the friction of crossing an impediment such as a river that would otherwise make you slower. When you build a wall, you're creating an artificial barrier to what otherwise could easily be free, and charging money for it. I look at how the best companies are building bridges, and how competition eventually tears down the walls anyway.

  • ponzi

    The suckers. The key to a Ponzi scheme is the people who come into the scheme in the end with more money to pay back the initial investors. Eventually the scheme collapses as you’d need an infinite amount of suckers to come in and eventually someone gets leery. In this case, EVERYONE is a sucker because for retailers, even if you did a Groupon early, you still got screwed. That’s because if you gave 50% off , not only are you discounting to the consumer, but Groupon takes 50 of the discount as their fee, meaning the retailer gives a 75% off discount. In most cases, people come to an establishment for the first time because of a Groupon.

  • Great post below from Bokardo about why you should bury your sign up button. It seems from an information hierarchy point of view, giving people reasons to sign up is far more important than having a huge button in their face. If someone isn’t ready to sign up, as this blog says, it doesn’t matter if it’s a giant red flashing light. It won’t work. On another note, I’ve been finding some sites’ navigation for existing users to be rather difficult. Shouldn’t there be a cookie to tell them that I’m already a member, even if I’m signed out, so I’m not hit with the hard sell? MLB.tv does this particularly poorly with a very hard sell “buy now! buy

  • stevejobs

    When people ask where I went to college, I tell them proudly that I did not go. Some people will say “Wow, you must be really smart to have gotten so far in your career without a college degree.” I’m not sure if it’s because I’m smart – I think it’s mostly because I’m curious. I like to figure out how to do things, so I figured out how to work doing what I love without having to go to school for it. But the biggest factor is luck. Looking at great historical figures, it was the circumstances and the timing of what they did being an equal factor to any greatness they may have had. George Washington? Lucky to

  • sabermetrics

    A lot of feedback that I get when people look at my background is “You have such a strong background in creative, we really need to work with someone who can handle the analytics.” Of course, I play up the creative part of my experience the most because it’s where I have the most tangible success – awards, pretty things in my portfolio, funny headlines, explosive growth of social media assets. But nerdy math stuff, well, it’s always been in my blood too. Perhaps, that side of me (is it right brain, or left brain? I can never remember) is what tugs on the creative hemisphere enough that I’ve never been a breakout success in that side, but rather, someone

  • Out of 1,000 people polled, 60 percent of travelers with mobile devices have downloaded one or more travel apps, and 38 percent have used an app to plan a trip, according to results from a TripAdvisor survey. So how can the travel industry take advantage of the rapid adoption of travel apps? • Buy mobile ads in existing mobile travel apps based on location Travelers are throwing caution to the wind and no longer planning out their itinerary in great detail, relying on their smartphones to let them know what’s around and where to go. Destination marketers can take advantage of this by geo-targeting their advertising and reaching travelers at the point of decision making. Fine tuning such as offering

  • aruba_splash

    In April 2011, I was honored with the opportunity to be the keynote speaker at the ATCA travel conference in Aruba. In addition to finding out why it’s called “One Happy Island,” I gave a slightly different version of this presentation – this one has more bullets since I’m not speaking, and I’ve removed the case studies which would take too long to explain here. As a travel industry speaker, I got pretty in-depth about how social media can be used as a force multiplier to improve travel industry marketing. If you work in travel marketing, hotel marketing or any sort of destination marketing, hopefully this is a valuable tool for you to explore the many ways to use social

  • featuredimagedefault

    I decided to try Slate’s challenge below because in 5th grade, we had to do an in-class writing assignment where we explained how to play a game. We could pick any game we wanted, and most people explained something simple like Tic Tac Toe. When you were done you could leave early for recess. So guess who picked baseball and wound up with 20 pages, a cramp in his hand and sitting alone in the classroom with my teacher, who desperately wanted to get something to eat  herself. “But I haven’t explained the infield fly rule!” I protested, as she told me that I probably had enough already and I should go get something to eat. This challenge by Slate

©2015 Marc Lefton 
All opinions are my own and not reflective of anyone who should be so fortunate to retain my services. 

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