Taco Bell darkened its Twitter, Facebook and Tumblr accounts, simply replacing all of its previous content with a message driving users to their app. In a marketing landscape where brands are racing to integrate and deploy campaign messages to each social media channel in the most appropriate way, Taco Bell throws a big middle finger in the way of social strategy with a simple “Nothing to see here, go do the one thing we want you to do.” There’s no idiotic cajoling by a 22 year old social media manager with a minor in communications posting drivel like “Have you tried the new Taco Bell app! Download it today and get a free Quesarito!” Instead, the user encounters a U-Turn sign. The bridge is closed. Go back the way you came.