The excitement that comes with starting something new often leads to a myopic and somewhat delusional attitude that going through a proper strategy, branding and marketing process is unnecessary because the new offering is so revolutionary and groundbreaking, people will just flock to it and send it to all their friends. In my AGBeat column, I look at the mistake startup marketers make and why investing in a proper marketing plan is worth the extra effort. 

©2015 Marc Lefton 
All opinions are my own and not reflective of anyone who should be so fortunate to retain my services. 

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