With 22 years innovating for major brands at top ad agencies as an award-winning creative director, to launching new startups as a growth hacker and startup-generalist.
While agencies live and die by selling campaigns, I offer an agile approach that combines big data insights with rapid testing and adjusting of multiple ideas. Find out the best approach to your marketing in days and weeks instead of months and years.
Hourly billing is rife with fraud and misunderstandings while retainers constantly need to be justified. I compartmentalize efforts into manageable chunks I call “sprints” that offer real value and flexibility.
You have an agency, several agencies or are cobbling together solutions through a myriad of small entities and freelancers and are challenged with integrating it all from a strategic level, let alone having an understanding of what’s working and what might be missing.
You need research, planning, creative direction, media buying, a thorough understanding of your customer, adjustments to product strategy and a new presentation to investors to raise money to get all this done. Because it takes 10 people to do all this. Or does it?
You might be called a “Small Business” by some, but that’s not how you see yourself. You’re on your way to great things – but for now, there are many needs and never enough resources.
You have a breakthrough technology you’re selling to advertising agencies or media companies. Should be a no brainer, until you realize they have no brains.