Cofounded my own network agency, Half Fiction, specializing in social media, digital and experiential. Clients included Clarins Fragrance Group, Pax Wholesome Foods, COTY, L’Oreal and several funded startups.
Full Stack Marketer & Creative Director
I have spent my career working at the elite levels of NYC advertising agencies in a wide range of roles spanning from award-winning creative to strategy and big data analytics. I help agencies and brands grow by bringing a versatile set of skills difficult to find in one person, with a high set of standards. I currently live in Gainesville, Florida and travel often. I am available as part of my collective, Marketing General Contractors or as a consultant/collaborator with your business.
How we can work together:
I’ve founded two agencies and helped a seminal NYC creative shop grow from 25 to 75 and Small Agency of the Year honors in two years. I’ll find your why, refine your offering and create an echo chamber of content and propaganda around your target clients that makes you not just the best choice, but the only choice.
Strategy & Media
I’ll help bring in big agency strategic thinking into smaller agencies without a full time planner.
I’ll teach you how to expand beyond Facebook and Google to more effective and profitable buys in programmatic media.
I help busy CEOs/Founders free themselves from “random acts of marketing” and put together strategic plans using the RACE methodology that can be executed brilliantly.
Branding & Creative Direction
I’ll polish your brand and create guidelines, creative briefs, and the processes that lead to consistent, compelling work.
Analytics & Optimization
I’ll find weak spots in your current media plan, optimized and experiment into new channels with a higher Return on Ad Spend.
A young art director takes me under his wing and teaches me how to use a stat camera and press type to create ad mechanicals. I’m thrilled with seeing my work in print the next day and hooked on advertising for life.
The agency gets its first Mac computers. I quickly teach myself how to use the programs to start an underground newspaper in high school.
I wind up teaching the advertising art teacher how to use a Mac, and spend my time as the in-house agency for the school and teachers instead of having to do assignments.
Joined Snap Marketing, an independent experiential marketing agency as creative director. Led a rebrand of the agency to ESCALATE. Collaborated with the President on all new business pitches.
Created award winning experiential marketing campaigns for Coke Zero, Mercury, Condé Nast, Royal Caribbean, The Royal Bank of Canada and several other major brands.
Merged Half Fiction with Catch-24. Started the strategy department. Pitched and won the consolidated Casio social media account across all brands as well as Sermo. Worked on digital strategy for Lufthansa, DirecTV, The New York Yankees and Oracle.
Joined DiMassimo Goldstein as a the Head of Growth strategy. Worked with the CEO to rebrand the agency while heading up digital on all agency accounts including Reader’s Digest, TradeStation, Fresh Direct, Hello Fresh and Mediacom. Responsible for responding to RFIs and RFPs and creating the agency’s inbound marketing practice.
Move to Florida and created a marketing collective called MGC Solutions, working with early to mid-stage startups and growth brands across the world.
Served as fractional CMO for Yoga Yoga Austin, positioning the brand for sale upon retirement of the CEO.
Spun off Sentient Media from my marketing collective with a heavy focus in programmatic media planning and buying after 4 years of success with clients.