Hi. I’m Marc and I’m here to fix your marketing mess.
Your marketing started so simple until one day it wasn’t anymore.
Don’t worry — where others run screaming, I dig in and create short and long term plans that offer quick fixes and long term vision.
WHO AM I?
A thoroughly cross-trained creative and strategic leader with over two decades of NYC experience working for top agencies, clients and startups.
WHAT DO I DO?
I help you get your marketing moving faster and more effective by reducing the switching costs of hiring and managing multiple people.
You don’t need more people,
just better people.
WHAT DO I COST?
More than most freelancers, less than an agency and many of the things I do for clients turn out to be self-liquidating when I save them money on inefficient spends and weak campaigns.
I believe that advertising is the price you pay for not being interesting.
I'll help you understand and reach your target
better than ever using data and creativity
Recent brand projects
Relaunched the iconic surfing brand The Endless Summer as a 50th Anniversary Book & Box Set, overseeing the launch strategy, recruiting and management of a 360 team
Complete rebrand, web design and strategic overhaul of a popular wellness website to increase traffic and conversions.
Strategy and creative direction of a b2b marketing funnel for a top financial printer targeting hard to reach compliance execs at major corporations and institutions.
Customer research, brand strategy and grassroots roll out of a marketing campaign for the Florida State Department of Health’s Children’s Dentistry clinic.
Create a product nomenclature and taxonomy system for a product line that’s a companion to several different brands of asthma inhalers.
Naming, branding and creative development of sales materials for B2B SaaS warehouse apps powered by SAP.
How can I help?
Is your marketing getting messy? I can fix it.
I will uncover hidden gems and insights in your data, finding the social media behaviors and interests of your fans and email lists.
Who is your ideal customer? Based on research I’ll not only identify interesting and new target personas, but give them fun names we can call them in marketing meetings. From Kelly Quantified to Sam Single, this shorthand will help your team understand who ever piece of communications is talking to.
Based on the social insights – understanding what media your fans are consuming, I’ll put together examples of the types of posts, ads and images they’re exposed to, which can help inform our creative development.
Strategy, Media & Tech
If you’re selling something online, there’s at least one part of your sales funnel that can be improved and I can quickly find it and make recommendations.
Facebook just took all their fun data toys away from us. Programmatic media offers enough levers to pull to make Congress want to interview me for a month straight. I can get you into buying programmatic – once a tool reserved for huge brands and agencies, at costs up to 80% cheaper than Facebook and Google with 80,000 more ways to target people. I will still do Facebook ads if you want me to.
There’s a gazillion tools out there. Fortunately I’ve worked on the adtech side too and can find a nice SaaS when I see one. I will add key pieces of my marketing stack to your team’s repertoire, because we all know everyone is too busy to check out every vendor that approaches us.
I have experience launching and relaunching dozens of brands. I will help you understand what your brand stands for, and rally your team around the vision. Then we’ll roll out new creative materials and tell the world.
From award winning television commercials to hiding jokes in sweepstakes rules, I add to the nerdy analytics side with subversive and sometimes hilarious humor.
Anything else that doesn’t fall under traditional. Stunts, hoaxes, unbranded sites, apps, gamification, scavenger hunts, and so on.
“What are you looking for in a new hire?”
I’m frequently asked this in the small university town I currently live in when inquiring about hiring students.
“Give me someone curious with good taste, who can write well and can figure out things on the Internet and I’ll teach them the rest.” I’ll respond.
These are the common threads that have fueled a career that has spanned over two decades to deliver what some people are now starting to call a “Full Stack Marketer” and others call a “Growth Hacker.”
From top NYC ad agencies to startups, to my own ventures, I’ve held roles spanning creative, strategy, marketing and business development.
It’s my belief this is the future of marketing: thoroughly cross-trained individuals with a bias towards action.
You don’t need more people – just better people.
A young art director takes me under his wing and teaches me how to use a stat camera and press type to create ad mechanicals. I’m thrilled with seeing my work in print the next day and hooked on advertising for life.
The agency gets its first Mac computers. I quickly teach myself how to use the programs to start an underground newspaper in high school.
I wind up teaching the advertising art teacher how to use a Mac, and spend my time as the in-house agency for the school and teachers instead of having to do assignments.
Joined Snap Marketing, an independent experiential marketing agency as creative director. Led a rebrand of the agency to ESCALATE. Collaborated with the President on all new business pitches.
Created award winning experiential marketing campaigns for Coke Zero, Mercury, Condé Nast, Royal Caribbean, The Royal Bank of Canada and several other major brands.
Cofounded my own network agency, Half Fiction, specializing in social media, digital and experiential. Clients included Clarins Fragrance Group, Pax Wholesome Foods, COTY, L’Oreal and several funded startups.
Merged Half Fiction with Catch-24. Started the strategy department. Pitched and won the consolidated Casio social media account across all brands as well as Sermo. Worked on digital strategy for Lufthansa, DirecTV, The New York Yankees and Oracle.
Joined DiMassimo Goldstein as a the Head of Growth strategy. Worked with the CEO to rebrand the agency while heading up digital on all agency accounts including Reader’s Digest, TradeStation, Fresh Direct, Hello Fresh and Mediacom. Responsible for responding to RFIs and RFPs and creating the agency’s inbound marketing practice.
Move to Florida and created a marketing collective called MGC Solutions, working with early to mid-stage startups and growth brands across the world.